Halo 3 ad campagin

posted by Jeff | Wednesday, September 12, 2007, 2:54 PM | comments: 0

They posted a 60-second spot for Halo 3 today, and it's a pretty neat approach. The Halo series has sure been one of the most interesting video game series in a long time, and arguably among the best in terms of offering a movie-style theater. This kind of stuff really reinforces that.

Peter Jackson was actually backing the movie version, but so far the project has been stalled on some kind of studio nonsense or something.

For me the story, thus far, was interesting because it combines some kind of archeology (the purpose and origin of the halos), politics and religion (the infighting and beliefs of the Covenant) and action. Plus, you have an iconic character, Master Chief, who frankly was ambiguous I suspect to keep him generic enough to help players feel he was their own, and yet the ambiguity is more like mystery, and that's intriguing.

The stakes are high for Halo 3, because 2 was clearly an incomplete game, and that pissed people off. Sure, it brought the sweet online play, but I love a good story-driven shooter.


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