I've been engaging in the real world enough that I've not done much here on the Intertubes the last two days.
Tuesday, Walt sent me a link to Google's new Ad Manager application, which essentially allows you to manage advertisements in a very enterprisey way on your Web site. It's easily better than any of the big commercial systems I've used in various jobs, whether hosted or purchased. The really nice thing is that it also allows you to set "virtual" CPM's on the remnant ads you place. What that means is that it can decide, based on the contents of your page, in real time, if it's a better deal to display one of their AdSense ads instead of yours. That's pretty cool. I ended up messing with the system for most of the afternoon.
Since the advertising on my sites is my biggest form of income right now, I need to be more proactive in making sure that I'm getting as much as possible out of it. I hate worrying about it, messing with tags and checking stats all of the time, but you know, paying the mortgage is kinda important.
Yesterday was the Red Cross mini-golf fundraiser at Cedar Point. Hard to believe I've been doing that now for 11 years. We didn't even place this year, which was disappointing. Sadly, it rained the entire time again this year, so we only did 18 holes. They crammed everyone into what's now a little Subway restaurant. Me and Diana didn't even win door prizes. But in any case, it's for charity, and it's good to get face time with some of the people we torment online when the park does something suboptimal.
After, we held the tradition of going to BWW. It's another one of those things that makes me think of all the time that has passed and the variety of people I've hung out with over the years. It was just team PointBuzz plus 1/4 of team WDD this year. The Walsh's unfortunately had a school thing to go to.
Today, I'll be spending much of the afternoon at Diana's house waiting for the fucking gas guy. She has an inside gas meter, and since she doesn't live there, naturally they can't read it. They can't give you a specific time either, which is annoying as hell.
So here it is Thursday, and I feel like I haven't done anything to advance my goals, which makes me anxious. I gotta figure out how to manage that feeling.