There are all kinds of ways you can get a feel for how the economy is going, not the least of which is whether or not you have a job. Now that I have one, I've been looking at advertising.
My "chain" for CoasterBuzz is to give FM first dibs, then Google, then everyone else. FM has been up and down, and always has been. It just depends on whether or not they include my site in a large buy. Google seems to be growing constantly. Their fill rates and CPM's seem to be trending upward, but I can't really know since I'm only looking at one site. They do magic to match the "right" advertising to each site, which is the reason you see lots of Disney advertising. But that itself might be an indicator. If Disney is aggressively advertising its resorts, can we assume that things are on the up and up? One might argue they're really trying hard to make up for slow travel.
Regardless, it will be interesting to see how ad dollars are allocated this year across all forms of media.
No comments yet.