Book sales not what I hoped

posted by Jeff | Thursday, July 14, 2005, 10:24 AM | comments: 0

I got some preliminary numbers on book sales in the first three months and they weren't nearly as strong as I had hoped. Feedback from customers has been extremely good, but I don't know that the publisher is reaching the right people, or anyone for that matter. That's frustrating.

So it looks like I'm going to have to start marketing myself a bit harder. Maximizing ASP.NET is all about turning beginners into gurus. I recently hired a guy for the project I'm working on and he's one of the many people that came from a script background and I'm not exaggerating to say it changed his life. There have to be tens of thousands of people coming from ASP, PHP, Cold Fusion and even Perl that are trying to get their heads around ASP.NET, and my book was written for them. I know the story because that was me four years ago.

Looks like I need to put myself out there a lot more...


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