Depending on advertising sucks

posted by Jeff | Saturday, June 25, 2005, 7:16 PM | comments: 0

As June gets close to wrapping up, I was looking at my advertising revenue from my sites. It's down again. Depending on ads to sustain the business sucks. I wouldn't even care that much if I wasn't trying to eliminate this ridiculous business debt I've been carrying for years now.

It's weird, because when you watch online ad spending in general, it has been on a steady rise for a few years now. The problem is that a lot of that is attributed directly to Google AdWords (as seen on this blog). The problem with that is that it doesn't work well for the sites I run. The sites don't generate the right keywords to generate the right ads that people will click on. That's why I continue to stick to traditional CPM-based ads.

The biggest problem that I have is that the ad agencies I use, which generally specialize in niche content sites like mine, are inconsistent as hell. I don't know how any of them keep people on the payroll.

Hopefully July will be better.


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