As June gets close to wrapping up, I was looking at my advertising revenue from my sites. It's down again. Depending on ads to sustain the business sucks. I wouldn't even care that much if I wasn't trying to eliminate this ridiculous business debt I've been carrying for years now.
It's weird, because when you watch online ad spending in general, it has been on a steady rise for a few years now. The problem is that a lot of that is attributed directly to Google AdWords (as seen on this blog). The problem with that is that it doesn't work well for the sites I run. The sites don't generate the right keywords to generate the right ads that people will click on. That's why I continue to stick to traditional CPM-based ads.
The biggest problem that I have is that the ad agencies I use, which generally specialize in niche content sites like mine, are inconsistent as hell. I don't know how any of them keep people on the payroll.
Hopefully July will be better.