Seemingly out of the blue, Casale Media sent me e-mail today indicating that they were dropping my sites from their ad network. The reason was that our audience didn't convert well for their advertisers. Funny, I was thinking the other day that the problem was more that their advertising sucked and no one would ever click on it.
While this is annoying, I'm sure life will continue. They've been delivering pretty low CPM's, and their fill rate has been all over the place. Still, having several ad networks in place is a nice safety net. They were at least producing a few bucks for PointBuzz, but almost nothing for CoasterBuzz. I don't ever want to be in the position I was in 2001 after getting dumped by DoubleClick.
Relying on ad income sucks. The membership thing is only a partial solution, unfortunately.
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