Drunk on alcopops

posted by Jeff | Saturday, May 29, 2004, 7:21 PM | comments: 3
There was an interesting article in Business 2.0 about "alcopops," the sweet beer alternatives that have been all the rage the last couple of years, but failed to deliver. The summary is that everyone and their brother released one of these things, they didn't differentiate from each other, and frankly, few were any good.

That made me think about Zima, which came out a full ten years before most of them, and sold pretty well at the time. Heck, I remember in 1994 they had a Web URL on the back of the label, one of the first commercial Web sites. Clearly at the time, they knew how to get to their audience. Zima was good for me my junior year of college because I could cart it around in the dorm, as an RA, because I could pass it off as Sprite.

"Girl beer," as I like to call it, is generally pretty lame, and as the B2 article explained, none of it was very good. Interestingly enough though, Zima has re-branded itself with a couple of variations. Zima XXX is stronger (5.9% alcohol) and comes in lemon-like, black cherry and orange.

Even though most other alcopops I tried sucked, I thought I'd give it a try, the black cherry. Well fuck me, it's pretty good, and you can't taste the alcohol. I'm generally anti-girl beer, but this shit's pretty good. Who knew?

It remains to be seen if they can stand out and send a clear marketing message, but the product ain't bad.


freeze, June 1, 2004, 4:29 PM #

You are sooooooo girly-beer man. What happen to Labatt's. Seriously, Zima XXX is strong shit. You better watch out. I've seen you get tipsy off Diet Rite.

gregleg, June 1, 2004, 5:10 PM #

Hmmm, I wonder what the alcohol in these things is actually sourced from. Probably nothing I can have, but you never know -- Smirnoff's Vodka is apparently made from corn and safe for celiacs.

I'll probably just stick to the tequila and rum, though (cactus and sugar cane, respectively -- no wheat in THOSE things, at least the better brands...)

DBACK, April 12, 2005, 5:21 PM #

I only drink Zima XXX original. I like the taste cause its like drinking a Sprite or 7UP and like after 2 or 3 I get a really good buzz. I hate beer cause its just bitter. Zima may be considered by some a "sissy" drink but hey if the person drinking it likes the way it makes them feel then more power to them.

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