While it's certainly not a new phenomenon, it's not hard to remember a time when you had to actually do something to be famous. Remember when Paris Hilton became famous for being famous? I really thought that was an anomaly, but now it's a whole category of "entertainment." The Internet has made it even worse, where "social media influencer" is a self-applied title, and some random girl who posts the same creepy selfie over and over from a room in her parents' house is followed by tens of thousands of people. Some young celebrities, and definitely young musicians, sincerely believe that the goal is to be famous, not actually make something worth being famous for.
Fame, if it's the positive variety, can certainly enable a lot of positive power. It can give you a platform to draw attention to important causes or lead to income that also advances important causes. But even then, you don't have to be famous for that, because you can always give your time for philanthropy. I tend to view the world through some degree of desired privacy, and I don't think fame would make that very easy.
Regardless, fame will rightfully come if you do awesome things. In that case, you should humbly celebrate the achievement, not revel in the fame that comes with it. It's just gross. I mean, when you were a kid, did you ever think, "Look at that person brag about their fame, I really look up to them!" No, that's weird. The online world has become about building yourself up as a brand, and you'll find freaks on LinkedIn with stupid self-descriptions like, "Professional innovator and winner." Um, if you have a track record of success, do you really even need to point it out like that?
I don't hate famous people, mind you. There are a great many famous people that I admire, and paired with their fame you'll find humility. George Clooney isn't posting on Instagram videos of himself bragging about his box office take. So if you wanna be famous, be like Clooney.