How not to grow your fanbase

posted by Jeff | Tuesday, January 11, 2005, 12:03 AM | comments: 1

Apple is suing a Web site for posting unreleased stuff about its products.

Regardless of whether or not they have a case (I personally don't buy the bit about trade secrets), it seems really, really stupid to be suing the people who are your biggest fans. It's even more stupid considering all of the excitement and hype that comes out of these fan sites.

Bad move.


Alex, January 11, 2005, 5:08 AM #

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