I thought of doing something like this even before he did, but never pursued it since I was a married buy.
The greatest irony? Many of the ads shown on his site are for "real" dating sites.
It's the ugliest thing I've ever seen. You'd think that for $10 million a year he could throw a couple hundreds bucks at a designer to do something not ugly.
As you said in your IPhone post. Apple came into a mature market and crushed the competition.
Don't make excuses for your failure to act.
Take Action and one up him.