Less sad ads

posted by Jeff | Sunday, March 1, 2009, 7:15 PM | comments: 0

Ad revenue in February ended up to its highest level since October, which isn't saying much, but at least it's up and not down. Pretty good spike in traffic as well, which is also a bonus. CPM's fizzled out the last few days, but it was still a decent month.

I've gotta wonder where ad revenue is headed. Certainly newspapers can't support themselves on it, which is unfortunate, but for low overhead operations like mine, I wish I knew what the next year had in store. I'm thankful for the CoasterBuzz Club, because without it, I would've tossed this stuff years ago. That's surprisingly steady.

Some of my SEO efforts that came with the CB relaunch have helped a great deal. While I still can't seem to crack the top 20 for common terms like "roller coasters" on Google, I get a ton of traffic from odd searches like specific park names or specific news events. That long-tail effect has really helped out. Unfortunately, the quality of my inbound links kinda sucks, but I have some ideas around that.

Hopefully the summer won't be as bad as people seem to guess it might be in terms of ads.


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