So far one Superbowl spot that stood out, from Dove in their girl self-esteem campaign.
It sounds kind of stupid really, but I guess when you've coached teenage girls for so many years, and knew someone who died of anorexia, you tend to think about the issue quite a bit. I can't know how culture influenced girls 20 years ago, or say that girls have it better/worse than they used to, but today I can tell you that there are so many external influences that pressure girls into feeling shitty about themselves, and that bothers me.
I don't know that a PR campaign by a soap brand is exactly the most altruistic thing in the world, but I think it is an important subject. It's not even something that is limited to girls either. I think we've actually seen some improvement in terms of adult women. I mean, Desperate Housewives is all about 30- and 40-something women being powerful and beautiful. Then at the young end, Disney Channel always has shows with chubby girls. A lot of young actresses like Scarlett Johansson are "normal" for the most part.
Is it normal for teenagers to just not feel that good about themselves? I don't know... I don't think it has to be that way. When I ask women I know if anyone ever said to them, "You know, you're kick ass exactly as you are," most say that no one ever told them that. Maybe it would make a difference if someone did.