Marketing old school: through the mail

posted by Jeff | Tuesday, February 1, 2005, 11:29 PM | comments: 6

I just finished stuffing, sealing and stamping a promotional mailing to some businesses that server the audience of one of my sites. The fun part is that doing a mail merge and using windowed envelopes made it a breeze, and the color laser printer has shown that it was a good investment. Now I just need the paper cuts to heal!

It kind of feels good to do dumb shit like stuff envelopes for your own business. I don't know if it'll generate any serious revenue (a grand would be nice), but at least I'm thinking. It's not that I can't successfully live off of my own business, it's that I don't have much of a business plan. I keep waiting for the next thing to happen or for ad revenue to pick-up. That's no way to grow the business.

Granted, I'm distracted by some bigger picture things, like trying to get another book proposal sold and leading my kids to a successful season. It's just a pain that the things that really feed my soul aren't big revenue generators.

But who knows... maybe an idea for The Next Big Thing will come to me tomorrow?


Comments

Neuski, February 2, 2005, 5:31 AM #

That's why there are big red splotches on my new CB card that I got today.

Jeff, February 2, 2005, 6:09 AM #

Nonsense! It has new and improved rounded edges! :)

CPLady, February 2, 2005, 1:22 PM #

LOL. After spending the last 5 years stuffing 2000 envelopes per term when I send our uniqname and password information, I no longer get papercuts.

Mailmerge and window envelopes are a part of my life.

I think I need a new life.

freeze, February 2, 2005, 4:00 PM #

J-Pizzie (jay-piss-e) n: coasterman, software pimp, webmaster, enterpriser, author and volleyball coach.

Did I miss anything?

raptorboy82, February 2, 2005, 7:20 PM #

you missed office assistant/envelope stuffer

Neuski, February 2, 2005, 8:42 PM #

I did notice the snazzy new round edges, Jeff. Very nice.


Post your comment: