New Red demo reel

posted by Jeff | Tuesday, September 15, 2009, 1:42 AM | comments: 0

Wow... the Red camera is getting used a lot more than I realized. There is a lot in their new demo reel that I recognize, not the least of which is scenes from District 9.

The rig is still easily $30k with a less and minimal accessories, but as they're fond of pointing out, something similar from the big guys was three or four times that a few years ago. They also have the very thing missing from every other video camera that still photographers take for granted: raw image data. They actually store and record the raw image sensor data, much like a digital SLR still camera does, meaning you can tweak the exposure, color, sharpness, everything, using the raw bits. That's huge.

I wonder when and if they'll get the Red Scarlet out any time in the next few years, and if they can build enough to meet demand. If they can keep a decent rig under $5k, it's game over for everyone else.

And really, I think it just comes down to that raw feature as being the killer app. That's why it gives Peter Jackson a stiffy, because it gives you all the flexibility, actually more, than a film negative.

These are interesting times for the capture of moving images.


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