A kid in SoCal is being harassed because he started a "no cussing" club at his school. It's not funny, but it's still interesting. The kid says he wanted other teenagers to think about how they sounded when swearing.
It's no secret that I fucking love to swear. I don't entirely understand the cultural forces that make certain words naughty and others not. I remember at the last Cavs game we went to listening to some asshole behind us on his phone half of the game, sounding like a moron with various four-letter words. But now that I think about it, if he would've taken out those words, he'd still sound stupid.
So this leads me to the conclusion that there are actually two kinds of swearing. In one context you just sound like a bigger moron, but in the other, you can come off as witty and clever.
But regardless, I still don't understand why certain words are designated as naughty. Gonch swears in front of his kids and they don't swear at all, so there's more to the story.