That's great. Although I think a sign stright out of Spaceballs would be even better.
"Out of order?! F*&k! Even in the future nothing ever works!"
Is it bad that I can identify the restaurant based on the typeface even though I have never been to one or even seen one?
No, it just shows how strong their brand is.
Yeah, I haven't been to one in two years, but I knew it immediately.
A grungey typeface has nothing to do with the strength of their brand.
I disagree. Continuity and consistency is key to building familiarity.
Good point.
Is it sad I knew it was Chipotle by the ice machine type? I guess something rubbed off on me working with my dad this past summer.
