Product diversity would lead to more stability

posted by Jeff | Friday, August 11, 2006, 4:38 PM | comments: 0

Despite a couple of really strong months and higher traffic, my sites are actually down slightly in terms of revenue, which is a bummer. They're also starting to chill because of the cooling in advertising that comes with seasonal business.

I have a bunch of domain names, and a bunch of ideas, on other community type sites I'd like to create. The problem is that they're so much work at first. They're expensive too. I ramped up CoasterBuzz quickly because I paid for clicks to get people there early on. And the amusement space wasn't exactly a hard nut to crack either.

But doing stuff in other areas of interest would diversify my offerings and perhaps lead to more stability in the revenue I could generate from my sites. I just gotta figure out how to execute on that.


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