I don't charge this company a lot of money for consulting because they aren't giving me difficult work and they do use me frequently enough. What's fun about it is that they're techie dorks and generally get excited about what they do. That makes it fun for me too, because generally I work in a day job that I don't care about that personally.
The point is that it was pretty easy work, I enjoyed it and it paid well enough that if I did it 30 hours a week every week I wouldn't need a day job. Maybe consulting isn't a bad thing.
Of course, if people would spread the word about CampusFish, that would be fine too. :)