The guy who wrote the Fake Steve Jobs blog is doing his own thing as himself, and you know what? He's really a douche. It's like he's assuming the role of Fake Steve still, only without the Jobs reference, it's not funny, just stupid.
I've thought for a long time about doing a blog about, well, the not funny narcissistic tech blog crowd, and this only fuels that.
I don't think my view of him as a person outside of the FSJ role has changed any after reading his new blog. I always read before as though he was voicing his own opinions through the character of Steve.
That being said, I agree that he is a bit of a pompous asshole. I think that's why he was able to play Steve so well.