No joke, that's what it said in an e-mail from Apple sent to business customers. As if buying something from them is magically like not spending money. I suppose if you ultimately pay upwards of 35% or more to taxes, then yes, you'll save $350 on your $1,000 purchase, but you're still down $650 than if you wouldn't have bought anything at all.
I'm still wondering why my deli turkey (peppered, of course) was $8.90 for a pound at the grocery store. It's not like it's some gourmet shit! Can I deduct that?