Was browsing iTunes (lots of great new stuff!) and I went into the electronic genre page. The top two songs? The first is "Technologic," the song in the iPod spots, and the second is Paul Oakenfold's "Starry Eyed Surprise," which is in the Coke "roller girl" spot. That second one is from 2002!
Write a catchy song, get it into a TV spot, people will buy it. Look what Mitsubishi did for Dirty Vegas two years ago.